20 March 2013

Importance of Website Design to Get Better SEO Results and Conversion Rate


It is vital to have an online identity to represent your business nowadays. Only having a website for your business is not enough in this highly competitive online world. Competition is becoming tougher with the rapidly increasing online business. You should have to have a well-designed, appealing and professional looking website to make your mark on the online business place. It is fact that you can reach to the huge online audience through your website and they can be your perspective customers and can give you a better business. Website design plays an important role to convert visitors into customers. If you are going for the SEO activities to get better visibility in the search engines, there are few things to keep in mind while designing website to make it search engine friendly. Let us have a look at some of the technical aspects of web designing to help your SEO activities to perform better.

Make Web Page Load Faster

Website Loading Speed is one of the most important factors which all major search engines consider while displaying the search result as a research shows that the majority of the visitors leave the web page if it fails to load within 5 seconds. If you have a webpage full of high resolution images or multimedia, which might slow down your page loading speed. It can end up in lots of departure visitors and increased bounce rate which is not at all a good signal to get better search ranking performance. So it is very important to make your website load faster in different devices. You can use light or compressed images and scripts to make your website load faster. Faster loading means better user experience and better user experience means improved SERP performance.



SEO Friendly Design Helps Search Engine to Reach to All Pages Smoothly

A Corporate Web Design should be SEO friendly. SEO friendly website design means having a website structure which is easy to crawl by search engine spider and at the same time provides the superlative user experience to the online visitors. Website design plays a very important role in the SEO practices nowadays that is why it is recommended to have an SEO friendly website design to minimize the stress of SEO guys and search engines as well by providing them exactly what they want. Website layout and design structure is the most important factor to consider while preparing for SEO friendly Website Design. A next key element of the SEO friendly web design is URL structure and navigation system on the website. If URL structure is easy to remember and it is simple to navigate from one page to another Google boot will find it easier to crawl all pages of your website same as website visitors. Use of images and multimedia also can be tricky to create well performing web design. Keeping right images at the right place and highlighting the main content above the fold is very important to tell Google and users what this page is all about. You can also perform different usability tests experimenting with different elements of web design to find the best combination of website design and SEO requirements.



SEO Helps to Bring Visitors and Web Design Helps Them Converting into Customer

The role of web design starts when someone first comes to your website. As a famous quote says “First impress is the last impression”, if you will create a positive note on the visitor's mind at his first visit it will definitely help you to convert him in your customer. The SEO people’s job is to bring visitors to the site and tell online users about the services provide but the real conversion process starts when someone actually comes to the site. If someone looking for the same product or services you offer come across your site as a result of the SEO efforts but if he/she is not pleased with your website design or presentation they will never take services from your company and will also create a negative impression about your brand. So it is very important to understand the need of the customers and design the website accordingly to improve the conversion rate.


If you have the website but facing problems in getting SEO results and your website conversion rate is very low, than Website Redesign is the best solution for you. It is not too late yet. Contact eTraffic Web Design Company for web design and development, Website Redesign, eCommerce web design, logo design and responsive web design services at affordable rates in Australia. 

23 comments:

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